
Campaign face: Paul Mercurio is the face of the New England North West Tourism campaign, launched last week at Tamworth’s Big Golden Guitar tourist centre.
A SMARTPHONE app featuring television personality Paul Mercurio as the face of New England North West Tourism’s autumn marketing campaign was launched last week at Tam-worth’s Big Golden Guitar tourist centre.
With marketing buzzwords such as “staycation”, “storylines” and “footprint” featuring in their speeches, MPs and marketing gurus took the floor at the launch to announce the second phase of the campaign.
NENW Tourism chairman Les Parsons said the $220,000 campaign was aimed at the selfdrive market. Despite describing himself as “app ignorant”, he hoped everyone including grey nomads would embrace the new technology.


