Mercurio’s Menu the Kenya speacial aired yesterday around Australia and had a total of 294 000 viewers. When I say around Australia I mean that it went to air in all the major cities at the time of 4.30pm with the exception of Brisbane which aired at 4.00pm. We have never played around Australia at the same time before. Now I dont know if it won it’s time slot or if it won its first quarter losing the 2nd two quarters to come back and win the last – perhaps perhaps not. If it did win it’s time slot – and lets face it the time slot sucks so it should have won it – then we can all be glad for it’s success.
However – The show has been airing in Sydney over the last few weeks and last week in Sydney alone it had an audience of 137 000, this is for a 5.30 pm Sunday time slot. The Sydney audience for the Kenya speacial at 4.30pm Sat was 84 000.
The ratings week of the 9th May Mercurios menu played in Sydney and Adelaide to a total audience of 193 000 – 100 000 for Sydney and 93 000 for Adelaide. The Adelaide figures for the Kenya speacial were – 29 000
For the ratings week of 2nd May Mercurios Menu had 180 000 viewers for the Sydney show at 5.30 sunday and for the April 25 ratings week Mercurio’s Menu rated 124 000 viewers in Sydney alone.
Series one of Mercurio’s Menu averaged over 700 000 viewers and series two over 800 000 viewers and on occassion we had shows that rated over 1 000 000 viewers.
So I must admit to being disappointed in these figures because it is a much better show than the figures tell us. And I think you can see from the Sydney examples having a later time lot and a consistant time slot means we can consistently get the viewers the show deserves.
I am disappointed for Lipton who put a lot of effort into promoting the show via radio spots but at the same time I am immensely proud and grateful for the support and commitment Lipton have shown and put in to the show.
Ultimately the sad truth is that the show was buried by the network who chose to put it on at a ridiculous time slot knowing full well that we would be lucky to get the ratings we did. On top of that they gave it absolutely no advanced publicity not even a one liner in the paper!
The strange thing is it could have been a winner for the network. Maybe they will give it another go who knows?? I wont be holding my breath though!